Search Feed Management

Essential for database driven & e-commerce sites!

Web 2.0 and Symantic Search solutions in the form of xml & rss feeds.

These new technologies allow e-commerce sites and other database driven sites to list their products in the major search engines in bulk & quickly. They are essential for large sites with frequently updated content and products and services.

So how does feed management work?

The major search engines have developed these new feed technologies, to allow xml & rss feed submission to the following platforms:

  • Google Product Search (Froogle)
  • Google Local Bulk Uploads
  • Google Base
  • Google Co-Op Feeds
  • Google Sitemaps
  • Yahoo! Sitemaps
  • MSN (Live) Sitemaps
  • Ask Sitemaps
  • Google Premium Sitemaps
  • Yahoo! Submit Pro
  • Google News
  • Google Images
  • Del.icio.us
  • Shopzilla
  • NexTag
  • RSS & Atom Feeds
  • RSS 2.0 Yahoo! Media Feeds

These are just the major players, there are many others who allow RSS & XML feed submissions.

How Can Casseva Feed Management Benefit Your Campaign?

With so many varying platforms and various types of feed it is a real challenge to keep up with it!

These feeds need to be updated constantly, to provide fresh content. The only way to do this effectively is with professional mangement and technical know-how. At Casseva we:

  • Provide a dedicated campaign manager
  • Conduct intelligent keyword research
  • Identify partner engines for your target demographics
  • Collate and validate all page, keyword and budget parameters
  • Optimise the feed content to appeal to different search engine relevancy algorithms
  • Establish your feeds with partner sites, or ensure the are published and promoted in feed directories

The cost is a fixed monthly fee and rest assured the results are tracked, monitored and a monthly board room level report is generated. Our feed management services are best appllied as part of a wider Search Engine Marketing Programme and offer complete synergy for any search engine optimisation campaign.

Casseva - Clever Search Engine Optimisation

 

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