Pay Per Click ManagementWhat can Pay Per Click search marketing do for Your Business?With over 260 million online searches in the UK alone and 88% of all online transactions originating from a search, it is paramount that your business occupy a strong position in the search engines. What Casseva OffersOur Pay-Per-Click Management services are considered to be a core component in any Search Engine Marketing campaign. To achieve a successful pay per click campaign requires professional management and extensive experience as well as 24/7 fanatical support. A successful campaign can drive qualified traffic, increase sales & visibility, as well as brand awareness! A typical Cassava Pay-Per-Click management campaign will involve analysing your web site landing pages, your advertising copy, the call to action and methods of capturing sales or responses. This ensures a targeted, cost effective, accountable, driven, dynamic pay per click campaign. Why pay for professional PPC management?Pay per click is the most accountable form of Search Engine Marketing and we offer our clients complete transparency. We provide our clients with a direct login to view their campaign and see the results in real time 24/7. Pay Per Click Management needs to be updated hourly as market trends change. Essentially running your own campaign means that you have less time to focus on your core business activities and remember we are experienced experts, we've been doing this for years and know how to create a successful Pay Per Click strategy. What Does it Cost?Our charges are based on a percentage of your monthly PPC spend. However, it may not actually cost you any more than your current spend! Our PPC experts will optimise your campaign deleting irrelevant keywords and keywords with low or no ROI. Pay Per Click Management Plans
* Pay Per Click Management Initial Setup Fee includes the following: ** Pay Per Click Management Contract Term In The Beginning There Were Text AdvertsHistorically Pay Per Click encompassed only text adverts, as the marketplace has evolved however, we are now seeing image ads, flash ads and video ads and mobile ads Content NetworksSearch engines such as Google and Yahoo offer advertising through their partner sites. Essentially partner sites are webmasters or website owners who allow the search engine to place text or image ads on their websites for a fee per click or per impression. For example by utilising the Google Content Network you can achieve a very effective way of delivering your ads to your target audience, as the partner sites offer content which is relevant and comparable to the advertiser. our clients have campaigns that take many formats - from image adverts to click to play videos which have provided excellent support to offline campaigns as well as driving an uplift in bookings from more traditional PPC campaigns. Google Local Business AdvertsWith AdWords Local Business adverts, you pick keywords that describe your business. When users search for those keywords on Google Maps, your ads are eligible to appear directly on the map along with an image related to your business. AdWords delivers your message across the entire Google network. By using other Google medium's, such as Google Maps and Google Earth, we are pushing your Brand or products inton every area of the Internet. Mobile Adverts Essential MarketingEstimates for the value of the mobile advertising market vary from $2billion - $13.8 billion by 2011. What is certain is that this industry is growing, and growing fast. Casseva has created many successful Pay per Click advertising campaign's on mobile networks. Delivering the right clicks at the right price, a dedicated account manager will work with you to achieve your pay per click goals. Casseva - Clever Search Engine Marketing |
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