Google Loses AD Share in US to Yahoo

Unexpected results from Yahoo, despite trading difficulties

If the results of a study by SearchIgnite are to be believed, Google lost sd share to Yahoo in the United States.

The report shows that spending by search advertisers on Yahoo grew a robust 57 percent while spending on Google grew only at about half that rate. That meant Google’s total share of search ad dollars declined slightly to 70.4 percent, while Yahoo’s rose to 24.2 percent. Microsoft’s declined slightly to 5.4 percent.

“It was unusual and unexpected,” said Roger Barnette, president of SearchIgnite.

Yahoo is reporting first quarter results on April 22.